We invest in the earth
to help communities, farmers and creatures of all kinds benefit from better skincare. When we founded Roots & Culture we realized it's no longer enough to source sustainable, cruelty-free ingredients or use only all natural scents. Our products check all these boxes, and more, but that's not the point. From day one, the whole RC team has been committed making a real difference.
To amplify our efforts, our core team puts their time and energy into supporting truly impactful sustainability and regenerative agricultural projects.
Sustainable farming helps communities. So we invested.
Fiber hemp is a building material on the cutting edge of engineering, but a small group is working harder than others to bring this sustainable material to fruition. Pure Shenandoah, the processors of all of the hemp from our state-of-the-art indoor farm, are also on the forefront of American research on hempcrete building blocks. Every time you purchase a full-spectrum tincture you support this innovation directly!
RC farm data empowers regenerative science
In 2022, the R&C farm was recreated digitally to provide researchers with the ultimate digital plant science playground. While it's first application has been building better carbon sequestration models, in the future it will help farmers and communities make better farm management choices. This important work will directly benefit small-holder farmers, expand soil's ability to hold carbon and reduce erosion damage on a global scale.